Special Announcement - Teleflora's Fenton Art Glass Bouquet
may soon be seeing references to Fenton in magazine or television
advertising for Teleflora, a worldwide organization. The Teleflora
ad may feature a decorated vase with floral bouquet. The vase
shape and decoration were designed by Fenton but the manufacturing
was sourced by Teleflora. The vase will have a sticker on the
bottom: “Designed by Fenton. Made in China.”
One of our goals for the future
is to see Fenton glass in more flower shops, and this licensing relationship
with Teleflora will support that goal. Over the past several years,
Teleflora has worked with other well-known companies, such as Waterford,
Crayola and Spode. We feel that this association with Teleflora will bring
the Fenton name to a marketplace in which we have had little previous
activity. More than 27,000 flower shops are associated with Teleflora.
Some of them already carry Fenton
glass, and we hope that many more will choose to do so in the future. In
December, Fenton launched a special program targeted at florists including
40 special shapes from Fenton’s regular line presented in a separate sales
brochure. The message of this brochure is “After the flowers…Fenton, an
heirloom keepsake.” All of these items, as well as the balance of the Fenton
regular line, are made in our factory in Williamstown, WV.
To purchase the Teleflora Fenton
Art Glass Bouquet,
www.teleflora.com or contact your local Teleflora florist.