Shelley A. Fenton Ash
Shelley was a member of Fenton's third generation management team and the youngest daughter of the late Bill Fenton. She joined Fenton's Sales Department in January of 1982 after graduating from West Virginia University with a Bachelor of Science in Marketing. Much of Shelley's time was spent developing the Fenton marketing materials, which included graphic design and photography. She also served on a committee that oversaw the development of new products.
Shelley was involved with product development for Fenton Art Glass since 1982. In 1988 she and her father, Bill Fenton, began working together to develop art glass items for QVC. While Bill was a guest on many QVC shows from 1988 until his retirement in 2002, Shelley remained behind the scenes focusing on new products. "I will always have wonderful memories of sitting in Dad's office dreaming up different items for QVC. Dad was so creative, but often had to interrupt and tell me a joke or story during our work sessions. He was so fun to work with!"
Upon her father's retirement, Shelley worked closely with Nancy Fenton, director of design, to create the beautiful products for QVC. "Nancy and I also have a great time working together. We have similar tastes and normally see eye to eye on most things. This is probably one of the most enjoyable parts of my job...bouncing ideas off each other for new products." George Fenton was also very involved in the approval process of new designs.
Shelley worked on the development of items for QVC.com and also appeared on QVC as a representative for Fenton products. Shelley's Keepsakes are a special collection of limited edition hand painted items chosen by Shelley Fenton Ash, granddaughter of company founder, Frank L. Fenton, for QVC.com.
Shelley and her husband, Danny, have three children – Amanda, Alex, and Ellie. Time with her family is most precious to Shelley, but she also enjoyed being involved with the work she loves. Shelley retired from the company in 2011.